Well, this week I laid it all out on the field!! Fate had me traveling up and down the east coast to our front linesmen of US cities.
Monday was DC, at the famous Willard hotel, to discuss a possible DPO with a former classmate at GW, turned investment banker extraordinaire. Foggy Bottom bristled with holiday activity as we dined next to White House intellectual property czar, Victoria Espinel (she looked important, so I asked the waiter…). I’m pretty sure I should have one of those “czar” assignments by the way, it seems like my kind of gig.
Tuesday was in Gotham City for a morning pow wow with Morgans Hotel Group, lunch with Normandy Real Estate Partners concerning said pow wow, and off for an afternoon espresso with celebrity promoters, The Sky Group, to discuss what’s who and why that’s important. OK, I did sneak over to the Friars Club for a holiday cocktail with “The Dog, Jr”. to discuss a NYC F&B opportunity, but I consider that research and development.
Wednesday was slated for the City of Brotherly Love, but my road to Philly was paved through the city of broken wallets, Atlantic City. My assignment at it’s Chelsea hotel is a challenge that I take to heart, predominately because of the great people who work there and how unfairly AC is treated in the press. So, what’s who in AC is controlled by 7, dynamic, Philadelphia influencers and it was my task Wednesday night to appeal to their sense of conquest and finances and join me in my mission to put the Chelsea at the top of everybody’s “have to do list”. The strategy was to grab the corner table at the Sofitel on 17th, order a classy array of imported cheeses and Blue Point oysters and be a bit of an impresario myself. As I definitely should have known by this stage in my career, the Influencers were late, as they are supposed to be, and I ended up eating all of the presentation plate with our Assistant GM, Thomas Von Muenster. We were damn near in a food coma by the time of their arrival! And, the cheese / oyster binge combo is not one you just shake off!! I think it worked to our advantage though, because the 1000 yard prison stare I adorned was perceived as intensity with a bit of aloofness, perfect for these guys. Everyone was on board.
Thursday was a $9 flight from AC International to Logan; believe it, Spirit Air. As I landed, I was preparing for a budget review with Pyramid Hotel Group on the Bokx 109 Indigo hotel in Newton, MA. We had just launched our new “Vitadigi” driven web site www.newtonbokx.com that aggregates the current, important, social media platforms and puts them to work marketing the hotel. I was dealing with seemingly a slight issue because one of the placeholder event promotions on the site: “Fire Pit Follies” was inadvertently subscribed to by a guest that was granted access by mistake prior to launch. To complicate matters, the guest had “Liked” the promotion on her Facebook page and a bunch of her 300 friends were also going online and signing up- I really hammed up the promotion too, promising an upscale singles party, mingling with exotic winter cocktails and homemade hors devours by the roaring outdoor fire. The good news was that the site worked exactly as designed. The bad news was that it was 4 degrees outside, the fire pits had been winterized and were covered, we had no special cocktail or bites menu, and the only single guys on hand were the kitchen staff and they were not going anywhere near the party. Needless to say, our budget meeting was like an emergency Security Council briefing on North Korea troop movement. But, as we battled on numbers, our professional operations staff leaped into action. As we discussed market penetration and top line growth in excess of comp set, our building engineer was piecing the fire pits back together, nearly freezing solid in the process. As we debated the merits of flow through profitability in Q3, Chef Jarrod was customizing the Fire Pit Follies special, small plates menu. When we came nose to nose on G&A expense increases, the “Apple Warmer” was being born. When I finally found out that the guests in attendance where a team of top level female triathletes (at 5’10 I was the runt of the litter- ok, 5″9 and 3/4’s), you could imagine my relief when, by chance, a bunch of BC’s men’s crew swung by to watch the end of Thursday Night Football. Sometimes you are on the side of the angels.
I came home Friday to my own hamlet along the Jersey shore and hoped everybody else fared well this week. I am privileged to be the protagonist in this hyper local retrospective. Be it Philly, NYC, AC, DC, or the guys from BC, I know its tough out there, stay strong!
JB